DemiQ
How can you influence the culture of higher education?
Roy Roach founded DemiQ to be a media and communication hub for higher education, and hadn't yet actualized much of his ideas. I, along with my team, created the brand's identity, strategy, and mediums of execution so that DemiQ may find its place within modern college culture.
The iQ Mag
Conceptually, DemiQ was inspired by youthful and informative magazines. 'The iQ mag' was created to mirror that tone and highlight the perspectives of curious learners (brainiacs).
Social Media
Within existing digital spaces, DemiQ underlines its key sentiments and goals whilst also educating newcomers about the extensions of DemiQ outside of social media.
DemiQ Instagram.movDemiQ Website.mp4Website
Within its own digital space, DemiQ outlines their intent as the authentic voice of college culture, further defining their target audience of 'brainiacs.' The website also acts as a showcase of each piece of media under the DemiQ umbrella.
Sam Webb_DemiQ (1).pdfThe complete presentation.
Strategy created alongside Jayson Makori & Ian Fulton
Art direction by Matt Engel, Mary Duncan, & Malyk Monteria