Field Notes

What's useful about a journal?

Journaling is great for making inner realizations. It's a meditative act, and sometimes a life journal can get emotionally heavy. Using journals to let out emotions is at the core of this "let it all out" campaign.

 Digital billboard with handwritten inner thoughts of emotional depth.

A 10:1 scale model of a Field Notes notebook on a college campus, beckoning pedestrians to answer questions of self-reflection

This campaign is currently being worked on, stay tuned! 

Art direction by Matt Engel