IcyHot

How do you prepare for pain, and 

how do you make that funny?

Icy Hot is a product of circumstance with no chronic users, i.e. you don't think about the pain stopper product until you feel pain. So you need spokespeople to give preparedness instructions, while simultaneously being humorous. The solution: fumbling lawyers.

 

~45 second commercial spot with a moustache that will win your heart.

 A few OOHs parodying law firm billboards.